How to choose the best keywords for your website
Friday, November 7th, 2008Choosing good keywords for your websites is a skill that all online marketers need to master. Writing up webpages without paying attention to the keywords you are using will hamper the success of your website. Another factor that you must take account of is the type of website you have and what you want people to do when they find it.
There will be different motives for someone who is searching for a videos on gardening and someone else who wants the latest Coldplay track to download. One website will have information while the other has a specific product for download. Of course the person looking for information may like what you have and buy it but they didn’t know what your product was when they began their search.
This is what you use keywords for. Choosing good keywords helps you to target what people are searching for. When it comes down to it there are 2 basic methods for choosing good keywords. You can pay for a keyword research tool such as wordtracker. In a matter of minutes you will have a good set of valuable keywords for your website. Then you can use the free google keyword tool to find out which keywords are getting the searches. This method will take you a lot longer but it is free.
Finding good keywords means that you must find phrases that have high search numbers with low website competition. For very small niches this will be quite easy. But for large niches such as fitness and health they can be very hard to find. I look for search volume above 600 per month and with less than 30,000 websites competing for the keyword phrase. Using these good keywords in your webpages will make them more search engine friendly and give you more traffic.