Nielsen finds that consumers worldwide spent an average of more than 5.5 hours on social networking sites such as Facebook and Twitter in December, an 82 percent increase from December 2008 when users were spending an average of just over 3 hours per month on social networking sites. Facebook was the biggest recipient of user eyeballs, Nielsen reports; Twitter remained the fastest-growing social site, soaring from 2.7 million unique visitors in December 2008 to 18.1 million in December 2009. Of course, Google and the rest of the search market continued to grow.
- Are people spending too much time online? Statistics from The Nielsen Company
about social networking use and new numbers from ComScore on the explosion in
Web searches point to an explosion in Web use toward the end of 2009, up
significantly from one year ago.
Nielsen found that consumers world…

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